An evolving campaign language for ’47, built to hold together across seasons, formats and a major football partnership.
Across AW24, Holiday and SS25, we created a connected body of stills and motion rather than a series of isolated assets. Colour-saturated imagery, graphic composition and a strong sense of movement kept the product at the centre while giving every collection its own character.
The system had to stretch from close product stories and vertical social films to a hero film for ’47’s partnership with Liverpool FC. Each piece was designed around its format, but the same visual language ran throughout, making the wider body of work feel recognisably ’47.
