The Six Nations seen through the rituals that make it matter.
For Guinness, we made a 60-second commercial centred on its Six Nations rugby sponsorship. Match action is intercut with packed stadium crowds, picking out the faces, shirts and raised pints that define the tournament beyond the pitch.
The film moves between the scale of the stadium and the individual reactions within it. Rugby provides the action, but the surrounding rituals give the commercial its character, building a direct love letter to the shared experience of the Six Nations.
