A live performance built from the stage, the crowd and the bar around it.
For Jack Daniel's, we made a 60-second commercial featuring musician Hardy Caprio. Filmed around a live music night, it brings together his stage performance, a packed crowd and the activity at the bar.
The camera stays close to the elements that give the night its energy, moving between performer and audience rather than treating the stage in isolation. Hardy Caprio's live set holds the film together, while the crowd and bar place it firmly inside the room.
