An autumn collection placed at the centre of a full house.
For JD Williams, we made a 10-second television commercial for the AW24 collection. The setting is a home prepared for guests, bringing together table arrangements, clothing and the moment people begin to arrive.
The short format keeps each element clear and immediate. Clothes are presented within the activity of hosting rather than apart from it, with the table and arriving guests creating a recognisable setting around the collection.
Directed by Stu McCardle, with production by Production Factory.
