Ralph Lauren, across five films and five distinct registers.
This body of work moves from fragrance and fashion to family, sport and heritage comedy. Sasha Calle faces the ocean for The Art of Escape, while Lando Norris connects Polo Red with the focus and confidence of racing. Day to Night shifts the mood to a city street after dark.
Spring Classics builds a sunny children's campaign around Ralph's lemonade stand. Afternoon Tea places Joanna Lumley in the empty seating at Wimbledon, where a formal tea service becomes a precise comic setup. Each film finds its own tone, format and audience while remaining clearly rooted in the world of Ralph Lauren.
Creative direction, direction and DP throughout by Teller’s Stu McCardle, with production company Knock Knock.
THE ART OF ESCAPE
SASHA CALLE
RALPH LAUREN · THE ART OF ESCAPE
Directed by Stu McCardle, this 57-second film finds Sasha Calle on a beach in a white Ralph Lauren shirt. Wet, wind-blown hair and the ocean behind her give the portrait a direct, elemental quality.
THREE MORE FORMATS
VERTICAL FILM
RALPH LAUREN · DAY TO NIGHT
RALPH LAUREN · POLO RED · LANDO NORRIS
RALPH LAUREN · SPRING CLASSICS
DAY TO NIGHT · Built for the vertical frame, this compact fashion portrait turns a walk through the city into something quietly cinematic. Street light, brick and movement bring the focus back to silhouette, texture and attitude.
POLO RED · An intimate, direct-to-camera portrait of Lando Norris for Polo Red. Racing becomes the language for focus, confidence and instinct, connecting the fragrance to the mindset behind performance.
SPRING CLASSICS · Sunlit and gently observational, Spring Classics centres on Ralph’s Lemonade Stand. Squeezing, pouring and tasting create a tactile little world, balancing the polish of a fashion campaign with the spontaneity of childhood.
AFTERNOON TEA
JOANNA LUMLEY
RALPH LAUREN · AFTERNOON TEA
Directed by Stu McCardle, this 3-minute 24-second film seats Joanna Lumley alone in Wimbledon's empty green stands. Wearing sunglasses and a cream suit, she drinks from a floral teacup as a uniformed server pours beside a Ralph Lauren handbag.
