Running a business means making decisions and moving with them.
For Tide, the UK business banking app, we made a television commercial addressed directly to small business owners and founders. The film focuses on the dual demand in its title: finding time to lead while continuing to run the business itself.
The approach is direct, keeping the audience and the pressures of running a business in clear view. Leadership is presented alongside the day-to-day work rather than as a separate idea, giving the commercial a concise and practical centre.
Directed by Teller, with production and post by Sidekick Studios.
